Glen Syvertsen
206.948.8878 cell
glensyvertsen@yahoo.com
http://www.linkedin.com/in/glensyvertsen
Summary of Qualifications
A marketing professional with extensive experience in analysis, sales and management. An entrepreneurial marketing leader with a vision and a passion to see every business optimize their web presence and effectiveness especially using social media. Background includes strong results in establishing and growing client relationships and showing exceptional sales growth in highly competitive markets. Comfortable with using today’s technologies and passionate about helping realize the potential of technologies yet to come. An effective leader that can set ambitious goals, collaborate at any level, make the right decisions, yet flexible enough to react to constant change. Motivated to make an immediate impact and exceed all expectations.
Experience
Social Media Evangelist
SilverPlanet.com
2009-present
• Develop and implement overall social media strategy including goal setting and tracking, ultimately driving traffic to the SilverPlanet.com website
• Manage Facebook Fan Page, Twitter and MySpace profiles on a daily basis
• Indentify, contact and engage key influencers in the senior care community
• Build Key Performance Indicators such as fan/follower/friend counts, comments, ‘likes’ and re-tweets
• Growing a community with micro blogs that add value to the conversation by finding and sharing interesting and valuable information with judicious use of self talk
• Monitor social media and the blogosphere for positive, negative and neutral brand and competitive mentions
• Always ready to respond to issues as they arise regardless of the time of day or night in a positive and gracious manner
Specialist, Data Analysis and Space Planning
Unified Grocers, Incorporated / Associated Grocers, Incorporated, Seattle
2006-2009
• Metropolitan Markets saw an immediate and sustained 20% increase in health and beauty care sales after redesigning the section to include the newest and best selling national and private label brands - test store results were quickly rolled out to all stores
• Lead Space Planning Specialist with demonstrated results, led development of Fair Share shelf schematics in multiple sizes and versions allowing vendor participation in shelf management at store level
• Turned massive quantities of data into actionable intelligence for internal and external clients at all levels
• AC Nielsen syndicated data specialist
• Spectra market intelligence specialist
• Primary data analysis included store scan data from more than 100 member stores as well as warehouse depletion data for all member and non- member stores
• Analyzed demographics and consumer behavior, distribution voids and opportunities
• Unified is a $4 billion wholesale grocery distributor for independent supermarkets
Community Service, Athletic Director
Our Lady of Guadalupe Parish, West Seattle
2001-2007
• In charge of all aspects of providing safe, healthy and educational opportunities for students and parishioners to participate in competitive and recreational sports
• Managed development of a new website, designed and created new logo and identity, edited and published weekly newsletter
• Managed board members responsible for fund raising, equipment, uniforms, scheduling, reporting, compliance, and event management, created new funding streams
Marketing Analyst, District Sales Manager
Columbia Distributing, Incorporated / G. Raden and Sons, Incorporated
1995-2006
• Consistently showed sales increases at least 20% above the market average by using store specific data to insure the most effective and profitable product mix for Washington State Fred Meyer stores beer sections
• Promoted from Sales Representative to District Sales Manager to Key Account Representative to Marketing Support to Space Planning Specialist
• Responsibilities included business to business sales of beer and wine to supermarkets, restaurants, wine shops, convenience stores, hotels
Education
Masters of Business Administration in progress
Walden University
2009- present
Web Design Certification in progress
South Seattle Community College
2009- present
Bachelor of Science in Business Administration
Central Washington University
1982-1984
Cum Laude
Related Experience
• Restaurant Industry, promoted from Dishwasher to Busser, Wine Steward, Server, Bartender, Bar Manager, Shift Manager and Local Store Marketing Coordinator
• Responsibilities included training, management, purchasing, scheduling, advertising and promotions, hiring, firing, performance reviews and superior customer service
Further Qualifications
• Connected with social networking media including Facebook, MySpace, Twitter, LinkedIn, YouTube
• Proficient with Microsoft Office including Word, Excel, PowerPoint, Access, Publisher, Outlook, Internet Explorer
• Advanced level space and shelf management capabilities using JDA Space Planning and Intactix , Spaceman
• Experienced with beverage management software applications BDS from Beverage Data Systems and Vermont Information Processing's VIP system as well as proprietary systems
• Experienced with digital photography, videography and editing software, web design-html, xhtml, css
• Love family, cooking, fine wine, movies, music, photography, travel, outdoor activities including bicycling, camping and sports
References
Glen was an integral part of a team that produced sales results in the beer department at Fred Meyer that consistently outpaced the overall market growth by 20%. He used sophisticated software tools and methods to design shelf schematics and planograms to optimize results on a store-by-store basis.
-Mychal Bighaus, Miller Brewing Co.
I would highly recommend Glen Syvertsen as an addition to your company. He is bright, energetic and innovative. He follows through and is always coming up with new ways to do old things. Glen brought a new vitality and identity to the CYO sports program at Our Lady of Guadalupe School and Parish by promoting cooperation with neighboring parishes, managing website development, conceiving and implementing new fund raisers, recruiting volunteers, creating a new logo and new uniforms and increasing involvement in the program. In short, Glen would be an asset to any company.
-Tom Hutyler, KOMO Radio and the Seattle Mariners
Glen was my right hand man in my role as Marketing Director at G. Raden and Sons, Inc. He provided me all the necessary tools including Nielsen market data analysis and presentations to go to suppliers and key accounts with recommendations to help them improve their promotions. He had strong computer skills, a good work ethic and always found a way to exceed my expectations.
-Dave Guillen, Youngs-Columbia Seattle
We have known Glen for over thirty years and we know him to be of strong moral character-trustworthy, very hard working, perceptive, helpful, handy with computers, a devoted father and consistently involved in community service. He has been a role model and a good influence on our lives and our families.
-Eric Woodbury, Expeditors International
-Joe Ghiglione, Ghiglione Home Repair and Improvement
-John Cyrus Smith, KNBC TV, Los Angeles
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Miron DuPont, Davis Inotek
Contact information available on request
